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1

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim and Alokparna Basu Monga

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 2.28 MB

english, 2006

2

The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations

Stoner, Jennifer L., Loken, Barbara, Stadler Blank, Ashley

Journal:

Journal of Consumer Psychology

Year:

2018

Language:

english

File:

PDF, 242 KB

english, 2018

3

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Barbara Loken and Deborah Roedder John

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 521 KB

english, 1993

4

The Negative Impact of Extensions: Can Flagship Products Be Diluted?

John, Deborah Roedder, Loken, Barbara, Joiner, Christopher

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 2.16 MB

english, 1998

5

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush and Barbara Loken

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.57 MB

english, 1991

6

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

John, Deborah Roedder, Loken, Barbara, Kim, Kyeongheui, Monga, Alokparna Basu

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 743 KB

english, 2006

7

Use of mass media campaigns to change health behaviour

Melanie A Wakefield, Barbara Loken, Robert C Hornik

Journal:

Year:

2010

Language:

english

File:

PDF, 542 KB

english, 2010

8

Consumer Psychology: Categorization, Inferences, Affect, and Persuasion

Journal:

Annual Review of Psychology

Year:

2006

Language:

english

File:

PDF, 283 KB

english, 2006

9

The Inclusion Effect and Category-Based Induction: Theory and Application to Brand Categories

Christopher Joiner, Barbara Loken

Journal:

Journal of Consumer Psychology

Year:

1998

Language:

english

File:

PDF, 1.72 MB

english, 1998

10

The Negative Impact of Extensions: Can Flagship Products be Diluted?

John, Deborah Roedder, Loken, Barbara, Joiner, Christopher

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 1.89 MB

english, 1998

11

Revisiting gender differences: What we know and what lies ahead

Meyers-Levy, Joan, Loken, Barbara

Journal:

Journal of Consumer Psychology

Year:

2015

Language:

english

File:

PDF, 600 KB

english, 2015

12

A Process-Tracing Study of Brand Extension Evaluation

Boush, David M., Loken, Barbara

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 1.62 MB

english, 1991

13

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Loken, Barbara, John, Deborah Roedder

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 1.71 MB

english, 1993

14

The Effects of Instructional Frame on Female Adolescents’ Evaluations of Larger Sized Female Models in Print Advertising

Barbara Loken, Joann Peck

Journal:

Journal of Applied Social Psychology

Year:

2005

Language:

english

File:

PDF, 1.04 MB

english, 2005

15

Category Attitude Measures: Exemplars as Inputs

Barbara Loken, Christopher Joiner, Joann Peck

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 1.40 MB

english, 2002

16

Analyzing ethical decision making in marketing

Alan J. Dubinsky, Barbara Loken

Journal:

Journal of Business Research

Year:

1989

Language:

english

File:

PDF, 1.67 MB

english, 1989

17

Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving

Bennett, Christine M., Kim, Hakkyun, Loken, Barbara

Journal:

Journal of Consumer Psychology

Year:

2013

Language:

english

File:

PDF, 264 KB

english, 2013

18

A comparison of self-help approaches to smoking cessation

Lando, Harry A., Pirie, Phyllis L., McGovern, Paul G., Pechacek, Terry F., Swim, Janet, Loken, Barbara

Journal:

Addictive Behaviors

Year:

1991

Language:

english

File:

PDF, 992 KB

english, 1991

19

Consumer "Confusion" of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross and Ronald L. Hinkle

Journal:

Journal of Public Policy & Marketing

Year:

1986

Language:

english

File:

PDF, 2.27 MB

english, 1986

20

Assessing Constituent Levels in Smokeless Tobacco Products: A New Approach to Engaging and Educating the Public

Borgida, Eugene, Loken, Barbara, Williams, Allison L., Vitriol, Joseph, Stepanov, Irina, Hatsukami, Dorothy

Journal:

Nicotine & Tobacco Research

Year:

2015

Language:

english

File:

PDF, 14.25 MB

english, 2015

21

The Inclusion Effect and Category-Based Induction: Theory and Application to Brand Categories

Christopher Joiner and Barbara Loken

Journal:

Journal of Consumer Psychology

Year:

1998

Language:

english

File:

PDF, 610 KB

english, 1998

22

A Process-Tracing Study of Brand Extension Evaluation

Boush, David M., Loken, Barbara

Journal:

Journal of Marketing Research

Year:

1991

File:

PDF, 1.62 MB

1991

23

Using direct mail to bridge “knowledge gaps” in communication about health

John R. Finnegan Jr., Barbara Loken, Beth Howard-Pitney

Journal:

Journal of Direct Marketing

Year:

1987

Language:

english

File:

PDF, 1.08 MB

english, 1987

24

Attitude processing strategies

Journal:

Journal of Experimental Social Psychology

Year:

1984

Language:

english

File:

PDF, 1.63 MB

english, 1984

25

Practices Associated with Weight Loss Versus Weight-Loss Maintenance: Results of a National Survey

Christopher N. Sciamanna, Michaela Kiernan, Barbara J. Rolls, Jarol Boan, Heather Stuckey, Donna Kephart, Carla K. Miller, Gordon Jensen, Terry J. Hartmann, Eric Loken, Kevin O. Hwang, Ronald J. Willi

Journal:

American Journal of Preventive Medicine

Year:

2011

Language:

english

File:

PDF, 239 KB

english, 2011

26

Category Attitude Measures: Exemplars as Inputs

Barbara Loken, Christopher Joiner and Joann Peck

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 532 KB

english, 2002

27

Category Attitude Measures: Exemplars as Inputs

Loken, Barbara, Joiner, Christopher, Peck, Joann

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 185 KB

english, 2002

28

Alternative Approaches to Understanding the Determinants of Typicality

Barbara Loken and James Ward

Journal:

Journal of Consumer Research

Year:

1990

Language:

english

File:

PDF, 535 KB

english, 1990

29

Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of Genuine Luxury Brands

Amaral, Nelson B., Loken, Barbara

Journal:

Journal of Consumer Psychology

Year:

2016

Language:

english

File:

PDF, 301 KB

english, 2016

30

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings

Barbara Loken and Ronald Hoverstad

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 901 KB

english, 1985

31

Effectiveness of cigarette advertisements on women: An experimental study.

Loken, Barbara, Howard-Pitney, Beth

Journal:

Journal of Applied Psychology

Year:

1988

Language:

english

File:

PDF, 476 KB

english, 1988

32

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings

Loken, Barbara, Hoverstad, Ronald

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 1002 KB

english, 1985

33

Handbook of Consumer Psychology || Categorization Theory and Research in Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 1.28 MB

english, 2014

34

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Loken, Barbara, John, Deborah Roedder

Journal:

Journal of Marketing

Year:

1993

File:

PDF, 1.71 MB

1993

35

Leave or stay? The role of selfâconstrual on luxury brand attitudes and purchase intentions in response to brand rejection

Liu, Xian, Loken, Barbara, Wang, Liangyan

Journal:

Journal of Consumer Behaviour

Year:

2020

File:

PDF, 1006 KB

2020

36

JAK2V617F mutation can occur exclusively in the erythroid lineage and be absent in granulocytes and progenitor cells in classic myeloproliferative disorders

Barbara K. Zehentner, Michael R. Loken, Denise A. Wells

Journal:

American Journal of Hematology

Year:

2006

Language:

english

File:

PDF, 338 KB

english, 2006

37

When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

Joann Peck, Barbara Loken

Journal:

Psychology and Marketing

Year:

2004

Language:

english

File:

PDF, 96 KB

english, 2004

38

Immunoglobulin isoantigens (allotypes) in the mouse

Samuel J. Black, James W. Goding, George A. Gutman, Leonard A. Herzenberg, Michael R. Loken, Barbara A. Osborne, Wessel van der Loo, Noel L. Warner

Journal:

Year:

1978

Language:

english

File:

PDF, 1.02 MB

english, 1978

39

An Analysis of the Effects of Occupational Variables on Child bearing Intentions

Barbara Loken, Martin Fishbein

Journal:

Journal of Applied Social Psychology

Year:

1980

Language:

english

File:

PDF, 1.08 MB

english, 1980

40

Allotypes of mouse IgM immunoglobulin

WARNER, NOEL L., GODING, JAMES W., GUTMAN, GEORGE A., WARR, GREGORY W., HERZENBERG, LEONARD A., OSBORNE, BARBARA A., VAN DER LOO, WESSEL, BLACK, SAMUEL J., LOKEN, MICHAEL R.

Journal:

Year:

1977

File:

PDF, 303 KB

1977

41

A minority of concurrent monoclonal lymphocytes and plasmacytic cells sharing light chains are genetically related in putative lymphoplasmacytic lymphoma

Barbara K. Zehentner, Jevon A. Cutler, Wayne K. Fritschle, Richard K. Bennington, Collette Wentzel, Stephanie R. Smading, Eric W. Jeffery, Denise A. Wells, Michael R. Loken

Journal:

Leukemia Research

Year:

2011

Language:

english

File:

PDF, 712 KB

english, 2011

42

Array-Based Karyotyping Post Plasma Cell Enrichment for the Detection of Genomic Abnormalities in Multiple Myeloma

Barbara K. Zehentner, Luise Hartmann, Krystal Johnson, Christine Stephenson, Douglas Chapman, Monica de Baca, Denise A. Wells, Michael R. Loken, Budi Tirtorahardjo, Shelly R. Gunn, Lony Lim

Journal:

Cancer Genetics

Year:

2012

Language:

english

File:

PDF, 92 KB

english, 2012

43

Intraclonal Heterogeneity in Concomitant Monoclonal Lymphocyte and Plasma Cell Populations: Combining Flow Cytometric Cell Sorting With Molecular Monoclonality Profiling

Zehentner, Barbara K., de Baca, Monica E., Wells, Denise A., Loken, Michael R.

Journal:

Clinical Lymphoma Myeloma and Leukemia

Year:

2013

Language:

english

File:

PDF, 888 KB

english, 2013

44

Assessment of erythroid dysplasia by “Difference from normal” in routine clinical flow cytometry workup

Eidenschink Brodersen, Lisa, Menssen, Andrew J., Wangen, Jamie R., Stephenson, Christine F., de Baca, Monica E., Zehentner, Barbara K., Wells, Denise A., Loken, Michael R.

Journal:

Cytometry Part B: Clinical Cytometry

Year:

2015

Language:

english

File:

PDF, 843 KB

english, 2015

45

Assessment of erythroid dysplasia by “difference from normal” in routine clinical flow cytometry work-up

Eidenschink Brodersen, Lisa, Menssen, Andrew J., Wangen, Jamie R., Stephenson, Christine F., de Baca, Monica E., Zehentner, Barbara K., Wells, Denise A., Loken, Michael R.

Journal:

Cytometry Part B: Clinical Cytometry

Year:

2014

Language:

english

File:

PDF, 1.70 MB

english, 2014

46

Teaching Personality with Gracefulness: The Transmission of Japanese Cultural Values through Japanese Dance Theatre

Loken-Kim, Christine J., Sellers-Young, Barbara

Journal:

Dance Research Journal

Year:

1994

Language:

english

File:

PDF, 387 KB

english, 1994

47

Predictors of cardiovascular health knowledge among suburban cable TV subscribers and non-subscribers

Finnegan, John R., Viswanath, K., Loken, Barbara

Journal:

Health Education Research

Year:

1988

Language:

english

File:

PDF, 873 KB

english, 1988

48

Alternative Approaches to Understanding the Determinants of Typicality

Loken, Barbara, Ward, James

Journal:

Journal of Consumer Research

Year:

1990

Language:

english

File:

PDF, 1.18 MB

english, 1990

49

Heavy smokers', light smokers', and nonsmokers' beliefs about cigarette smoking.

Journal:

Journal of Applied Psychology

Year:

1982

Language:

english

File:

PDF, 502 KB

english, 1982

50

Effects of reporting beliefs in syllogistically related propositions on the recognition of unmentioned propositions.

Loken, Barbara, Weyer, Robert S.

Journal:

Journal of Personality and Social Psychology

Year:

1983

Language:

english

File:

PDF, 1.50 MB

english, 1983